UnDigital's Unboxing Score Explained
We've worked with brands to create and measure millions of unboxing experiences. We know (with certainty) what works and what doesn't.
If you can get a six or higher on our 10-point system, you have a package that stands out. Anything less than that, and you might need to rethink your strategy if you want to build loyalty better.
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Let’s Take a Deeper Dive Into Our Scores
Your brand's unboxing experience should feel personal, be engaging, and leave an impression. We've established a 10 point system and divided them among two categories: Personalization and Presentation.
Personalization
Customer Name
This personal touch enhances the customer's connection to the brand and product, making the experience more memorable and fostering a sense of loyalty.
Branding
Consistent and appealing branding contributes to a cohesive and memorable experience, strengthening brand recognition and customer loyalty.
Product Information
Improve the customer's understanding and appreciation of the product and enhance their satisfaction by decreasing their time-to-value.
Cleanliness
Ensure that the customer receives an aesthetically pleasing experience with little to nothing that can distract from the designed brand engagement.
Relevance
Relevant marketing materials can increase the likelihood of additional purchases, promote cross-selling, and enhance the customer's overall satisfaction.
Space Utilization
Effective space utilization can minimize shipping costs, reduce environmental impact, and contribute to a satisfying and frustration-free unboxing experience.
Call-to-Action
CTAs help guide customers toward desired outcomes, improve brand engagement, and increase the likelihood of future interactions.
Returns
Return labels can improve the odds of a customer making a purchase since they know it's convenient to reverse that purchase and make a return or exchange.
Brand Story
Sharing during the unboxing experience helps evoke emotion from the consumer and creates a foundation to establish a relationship on by humanizing the brand.
Delight
This metric is the likelihood that your unboxing experience would genuinely delight the average consumer compared to other brands.
Want us to review your brand's unboxing experience?
You send us one of your brand's packages
We'll have our team familiarize themselves with your brand in preparation for the review.
We'll score your unboxing experience
Our guidance fuels millions of loyalty-building experiences every year. We know what works.
Get your review and FREE strategy
We'll make a professional video reviewing your brand, send you a competitor analysis, and create a strategy for enhancing your unboxing experience—all free of charge.